• 71% of the total U.S Latin population is under the age of 35. Under 21
year-old Latins have a projected growth of 34% in the next decade vs a
6% growth for the total U.S teen population
• The annual purchasing power of Latins in the U.S is estimated at
$300 billion per year
• Buying power increases by approximately 84% year-on-year
• Latinos spend around $6 billion on entertainment per year
• The median age of Hispanics living in the U.S is 24. Two thirds
of those under 24 are born in the U.S and are bi-lingual
• Miami has the third largest under 21 year-old Latin population
in the U.S, behind
Los Angeles and New York

Source: U.S Census (2002) Cultural Access Group Hispanic Youth Study