Concentration in Major Markets:
-2 out of 5 people in urban centers of the country (Los Angeles,
New York, Miami, Chicago, etc) are either African American, Hispanic
or Asian American. A growth spurt of 39% during the last decade.

Financial Power:
-According to the Selig Center for Economic Growth, Urban market
buying power is estimated to be over 2 Trillion Dollars by 2007.

Influencers and Trendsetters:
-Urban consumers establish the buying habits/trends
for the rest of the country.

-Urban consumers are technophiles that focus on music,
communications, wines & liquors, interactive.